Calvin Klein is turning the CK One unisex fragrance line that launched in 1994 into a new line compete with jeans, swimwear, and underwear. Expect cotton stretch and microfiber underwear in both basic styles along with novelty prints, jeans in slouchy slim fits, and a variety of washes for men and women, and woven and knit pieces. The CK One line is slated to hit stores worldwide by January 2011. The company is hoping the line will attract a younger, more fashionable male and female customer. There is still no price point for the line but the company is hoping it will be 15 to 20% less below Calvin Klein Jeans and Underwear. So will this new line take this brand to a new level?
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