Heiress Aerin Lauder Starts A Lifestyle Brand

Estee Lauder Heiress Aerin Lauder has decided to start her own lifestyle brand, named Aerin. The granddaughter of the popular cosmetics brand, is launching her own brand that will include accessories, eyewear, home products and a beauty line that will hit Estee Lauder counters early 2012. Lauder will continue to remain as creative consultant and also as style and image director at Estee Lauder. Cant wait to see this new line. I am sure it will do as well as the iconic line she was born into.

Estee Lauder Goes Global

Estee Lauder have announced Joan Smalls 21, a African American and Puerto Rican model as their new spokesmodel for their cosmetic and skincare line. Smalls will be the first model from Puerto Rico for Estee Lauder. Joan came from Puerto Rico and started modeling in New York in 2007 to make a better living for her family. She is now signed to IMG Models and have walked in shows such as Tom Ford, Marc Jacobs, Gucci, Prada and a list of others. I love seeing a woman of color making a name for herself in the hard to break in high fashion world. She is definitely a model to keep your eye on.